Working with rural people to harvest success

Farm Drought Support - 2025

Free technical and decision making support for Victorian farmers
📍 Online or face-to-face (depending on location)
✅ No cost for farmers in Victoria

👉 Register here

Rural People Co are registered providers of this program. This service includes a 3 hour 1:1 session. We will work with you to prioritise the key challenges and opportunities you are currently facing. You will then be supported to develop an action plan, that will help you to manage the challenging months ahead.

When you complete the online form, you will be able to select your preferred supplier, so if you would like the opportunity to work with Rural People Co (Adam and Cath Jenkins) be sure to list them! They have been delivering this service to all types of farmers across Victoria since the start of the drought. Both Adam and Cath have a Degree in Agriculture, but they also have over 15 years experience operating their own dairy farm, so they have experience farming in drought conditions. They understand the physical, mental and financial pressure this puts you under. With their own experience, plus through working with many other farmers, they understand the types of actions that will to help you survive and recover from this drought.

This program funded by the Victorian Government and administered by Agriculture Victoria.

To find out more, call Adam on 0437 008 806 or Cath on 0414 551 264.

Check out our NEW program for business!

“REBOOT YOUR BUSINESS”

If you’re looking to achieve one of the following…

…then this tailored program is for YOU!

We will help you identify exactly what you want, why you want it and most importantly - how you can get it!

  • Start-up

  • Buy-in

  • Gear-up

  • Fire-up

  • Slow-down

  • Scale-down

  • Take time off

  • Reduce stress

Rural People Co

After years of living and working in rural Victoria, we founded the Rural People Co. so we can work with individuals and teams, supporting them to unlock their potential.

With our personable approach, practical services and genuine interest in people and their business, we will support you to focus on the things that really matter so YOU and your business can thrive.

What we do

We do lots of things and that’s the way we like it!

Our speciality is ‘RURAL PEOPLE’, so we work closely with owners, managers and leaders on issues relating to strategy, succession, culture, communication, safety, HR and coaching.

We can also step in as a key note speaker, or an MC for your next event. If you need a facilitator for a workshop or an engaging trainer, then get in touch!

Our diverse experience and adaptable approach, means if it’s a farm, a service business, community organisation, retail or health - we can deliver!

OUR SERVICES

Business planning, strategy and farm succession

For businesses and organisations looking to make changes and improvements for the future.

Wellbeing, Farm Safety and HR

Services to support businesses with HR, compliance, and workplace health and safety.

Team culture and performance

Culture and communication programs and team audits to support high performing, productive teams.

Business coaching and consulting

Business coaching & consulting programs tailored to suit the needs of business executives, owners & managers

What our clients are saying

“…we could not believe how much we got out of just one coaching session with Cath. It generated so much conversation between us both…“

Farming client

“You were able to engage every-one in the discussions and decision making without creating any barriers between the most experienced and long serving members of the Board and the newest members of staff.”

Chair, Cobden & Districts Community Finance Ltd (Bendigo Bank)

“What sets Rural People Co apart is their genuine empathy for our farmers, their ability to engage, and their dedication to our program’s success. If you're seeking a consulting firm that truly understands rural and regional Australia, and understands the difference that people make to success, I am happy to recommend Rural People Co.”

Neil Webster - Dairy Australia

Let’s reboot you and your business

We’ll be with you every step of the way.

Rural People Co

Harvesting solutions for rural business