Rural People Co are passionate about helping you unlock your potential.
As the founders of Rural People Co, Adam Jenkins and Cath Jenkins have experience running their own family dairy farm for over 16 years, so they understand the challenges and opportunities rural businesses face every day.
While they both have degrees in agriculture, and other academic qualifications in education, communication and coaching, it is their lived experience and genuine interest in rural people and their stories that enable them to connect and work effectively with others.
Meet Adam Jenkins
Adam Jenkins has worked across the agricultural sector for 30 years. He has experience in agribusiness banking, corporate farm management, agricultural industry leadership, extension and education. Adam and his family have operated a family farm for 20 years, 16 which were in dairying. More recently he has been involved in a small beef enterprise and free range pasture raised chickens for egg production. Adam has also worked directly with different enterprises throughout the Victorian agriculture sector including dairy, horticulture, sheep (wool and lamb), cropping, beef, pork and artisan sectors.
Adam enjoys working with businesses to set goals, plan, budget and review their enterprises. In addition, Adam works with organisations to facilitate workshops, delivering training outcomes, improvements in team culture or to develop strategic plans. His personable approach enables him to build rapport with people so they can reflect and learn to improve business and personal outcomes.
Qualifications
Bachelor of Agricultural and Resource Economics
Graduate Diploma of Eduction
Certificate IV Personal and Business Coaching
Accredited to deliver - RocheMartin, Emotional Intelligence Training (ECR)
Accreditation in delivering Herman Brain Diagnostic Instrument (Whole Brain Thinking)
Meet Cath Jenkins
Cath Jenkins has many years experience working in business and agriculture as a hands-on farmer, an agribusiness banker, field officer and independent rural consultant and coach. In addition to these roles she has extensive governance experience and is currently on the board of directors of Southern Rural Water, the Mulloon Institute and Western Victoria Primary Health Network.
Cath has experience designing, developing and delivering business planning programs that support business owners to create 3–5-year plans. She has a keen interest in natural resource management, business planning, facilitation and strategy and enjoys working with rural businesses to help them navigate change. Cath is also an experienced MC.
Qualifications:
Bachelor of Agricultural Science
Graduate Diploma of Professional Writing
Certificate IV Personal and Business Coaching
Graduate Australian Institute of Company Directors
Accreditation in delivering Herman Brain Diagnostic Instrument (Whole Brain Thinking)